"I LOVE the smell of argan oil. Constantly switching between the Hydrating mask and the Restorative Mask. Leaves my hair smelling good and feeling great!"

"This product is the holy grail of all products ever. My hair is super damaged from bleach and color so when I dyed it back to its normal color it looked terrible. In only a few weeks my hair feels stronger, healthier, shinier, and overall just looks better."

"This was very simple to add to my hair coloring, I just added it in with the developer and color. Then applied as usual, rinsed and my hair has been wonderfully strengthened since using a month ago. I would recommend this to anyone who routinely colors his or her hair or has damage from heat styling."